Jeep’s Price Hike: A Dhamaka For Mahindra XUV700 Sales

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The year 2025 will be eventful for the auto industry. Car makers worldwide are readying for challenges and opportunities. Among the many brands navigating these changes, Jeep India has taken center stage with its popular SUV, the Jeep Meridian. Due to rising raw material costs and market changes, Jeep will raise the Meridian’s price. They will offer discounts and updates. This article examines the 2025 Jeep Meridian. It covers its price hike, discounts, features, and competition. It aims to help potential buyers make informed choices.

Jeep Meridian: Overview

The Jeep Meridian has been a significant player in India’s mid-size SUV segment since its launch. The Meridian has rugged off-road skills and premium features. It appeals to both adventure lovers and city drivers. The Meridian has a striking design, advanced tech, and a spacious interior. It competes with popular models like the Toyota Fortuner, Mahindra XUV700, and MG Gloster.

For 2025, the Jeep Meridian sees updates to its pricing, equipment, and discounts. The price hike reflects the industry’s challenges. The new features and discounts aim to keep the Meridian competitive.

Jeep Meridian Price Hike for 2025

Jeep India has announced a minor price hike across its entire lineup, including the Jeep Meridian. Effective January 1, 2025, the updated prices reflect an increase of Rs 30,000 for all trim levels, except for the base Longitude 4X2 MT variant.

Revised Price Range

Based on the revised pricing, the Jeep Meridian’s range starts at Rs 30.48 lakh and goes up to Rs 47.20 lakh (on-road, Mumbai). Here’s a breakdown of the updated prices:

Variant Old Price (On-Road, Mumbai) New Price (On-Road, Mumbai)
Longitude 4X2 MT Rs 30.48 lakh Rs 30.48 lakh
Longitude Plus 4X2 MT Rs 32.18 lakh Rs 32.48 lakh
Limited (O) 4X4 AT Rs 44.18 lakh Rs 44.48 lakh
Overland 4X4 AT Rs 46.90 lakh Rs 47.20 lakh

The price hike positions the Meridian closer to its competitors like the Toyota Fortuner and MG Gloster while slightly narrowing the value gap with the Mahindra XUV700.

Jeep Meridian vs. Mahindra XUV700

The Jeep Meridian’s price hike raises competition with the Mahindra XUV700. It’s a segment leader, known for its features and low price. At Rs 31.08 lakh (on-road, Mumbai), the XUV700 offers:

  • The XUV700’s cabin has premium materials, a bigger touchscreen, and better connectivity.

  • Better Equipment List: Higher trims have a panoramic sunroof, adaptive cruise control, and advanced ADAS. They are standard features.

  • More Powerful Engines: The XUV700 has strong petrol and diesel engines. They deliver more power and torque than the Meridian.

The Meridian scores on Jeep’s off-road DNA and brand image. But, the XUV700’s features and value make it a strong rival.

Jeep Meridian Discounts

To offset the price hike and attract customers, Jeep India is offering big discounts on the Jeep Meridian and its other models. These discounts apply to the MY23 and MY24 variants and are valid for a limited time.

Discount Details

  • Jeep Meridian: Customers can avail of a cash discount of Rs 2.6 lakh, along with corporate benefits of up to Rs 1.85 lakh.

  • Jeep Compass: A cash discount of Rs 3.2 lakh is available, making it an attractive option for compact SUV buyers.

  • Jeep Grand Cherokee: Jeep’s flagship SUV comes with a massive discount of up to Rs 12 lakh, providing excellent value for premium SUV buyers.

These discounts aim to boost sales for Jeep’s 2023 and 2024 inventory while making the Meridian and other models more accessible to buyers.

Jeep Meridian: Features and Updates for 2025

The 2025 Jeep Meridian continues to offer a blend of rugged performance and luxurious comfort. With the latest updates, the Meridian enhances its appeal in the competitive mid-size SUV segment.

Key Features

  1. Seating Options: The Meridian has 5 and 7-seater versions. They suit families and adventure lovers.

  2. ADAS: The Level-2 ADAS has three features: lane-keeping assist. adaptive cruise control, and autonomous emergency braking.

  3. Infotainment and Connectivity:

    • 10.1-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay.

    • 10.2-inch digital instrument cluster.

    • Jeep’s enhanced connected car technology with remote features.

  4. Premium Comfort:

    • Panoramic sunroof.

    • Dual-zone automatic climate control.

    • Ventilated front seats with leather upholstery.

  5. Performance:

    • Powered by a 2.0-liter diesel engine producing 170 PS and 350 Nm of torque.

    • Available with 6-speed manual or 9-speed automatic transmissions.

    • Selectable drive modes for optimized performance on different terrains.

Jeep Meridian Competitors

The Jeep Meridian competes in the tough mid-size SUV market. It faces strong rivals, including the Toyota Fortuner, Mahindra XUV700, and MG Gloster. Here’s how it stacks up against its key rivals:

Toyota Fortuner

  • Price Range: Rs 34.84 lakh – Rs 51.79 lakh (on-road, Mumbai).

  • Strengths: Legendary reliability, robust build quality, and exceptional resale value.

  • Weaknesses: Higher price tag and relatively outdated interior design.

Mahindra XUV700

  • Price Range: Rs 14.95 lakh – Rs 31.08 lakh (on-road, Mumbai).

  • Strengths: Aggressive pricing, feature-rich cabin, and powerful engine options.

  • Weaknesses: Long waiting periods and occasional software glitches.

MG Gloster

  • Price Range: Rs 38.85 lakh – Rs 44.58 lakh (on-road, Mumbai).

  • Strengths: Spacious interiors, advanced ADAS, and competitive pricing.

  • Weaknesses: Limited brand presence and higher maintenance costs.

Hyundai Tucson

  • Price Range: Rs 31.48 lakh – Rs 38.48 lakh (on-road, Mumbai).

  • Strengths: Modern design, refined petrol and diesel engines, and extensive feature list.

  • Weaknesses: Smaller third row and less rugged off-road capability.

Why Choose the Jeep Meridian?

Despite the price hike, the Jeep Meridian offers several advantages that set it apart from its competitors:

  1. Brand Heritage: Jeep’s legacy of building rugged, capable SUVs resonates with off-road enthusiasts.

  2. Premium Features: The Meridian has luxurious interiors and advanced tech. Its ADAS features provide a superior driving experience.

  3. Off-Road Capability: The Meridian, with its 4×4 drivetrain and terrain modes, excels in tough conditions.

  4. Attractive Discounts: The big discounts on MY23 and MY24 models make the Meridian a great value.

Conclusion

The 2025 Jeep Meridian faces both opportunities and challenges in a dynamic market. The price hike may deter some buyers. But, discounts, premium features, and Jeep’s brand appeal keep it competitive. For those wanting a luxury, high-performance, off-road SUV, the Jeep Meridian is a great choice.

As the year unfolds, it will be interesting to see how the Meridian fares against its rivals and whether Jeep’s pricing strategy pays off. For buyers, the updated Meridian offers a balanced package of style, substance, and savings, making it a strong contender in the segment.

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